Ganzheitliches Webdesign für das Studio Sandra Müller
REFERENZPROJEKT Kosmetikstudio
Wenn Ästhetik auf Strategie trifft. Für das Studio von Sandra Müller war das Ziel klar: Eine Website, die nicht nur schick aussieht, sondern die Professionalität und Herzlichkeit des Teams digital spürbar macht.
15+ Jahre Erfahrung | 250+ Projekte umgesetzt | Direkter Ansprechpartner
Die Vision
Sandra Müller steht für hochwertige Beauty-Dienstleistungen in Schwanewede. Das Ziel war es, eine digitale Visitenkarte zu schaffen, die die Eleganz und Professionalität des Studios widerspiegelt und gleichzeitig die Neukundengewinnung automatisiert.
Ein Kosmetik- und Friseursalon lebt von Vertrauen und dem ersten Eindruck. Die alte Präsenz konnte die hochwertige Arbeit und das exklusive Ambiente vor Ort nicht ausreichend transportieren. Zudem fehlte die nötige Sichtbarkeit in den regionalen Suchergebnissen, um gegen die Konkurrenz zu bestehen.
Der Aufbau & die Struktur der Website
Von der Struktur bis zum Footer – konsistent, kundenzentriert und responsiv! In diesem Abschnitt erläutere ich die einzelnen Bereiche der Website.
Der erste Eindruck zählt
Der Kopfbereich ist das digitale Schaufenster des Studios. Mein Ziel war es, eine Struktur zu schaffen, die den Besucher sofort abholt und die Kernkompetenzen von Sandra Müller auf einen Blick sichtbar macht.
Storytelling & Nutzerführung
Eine gute Website muss eine Geschichte erzählen und den Kunden an die Hand nehmen. Im Hauptteil habe ich auf ein modulares Design gesetzt, um die Vielfalt der Leistungen übersichtlich zu präsentieren.
Vertrauen durch Transparenz
![{"type":"elementor","siteurl":"https://online-effect.de/wp-json/","elements":[{"id":"02ebc4e","elType":"widget","isInner":false,"isLocked":false,"settings":{"image":{"url":"https://online-effect.de/wp-content/uploads/2025/06/Referenz-Koelsche-Entruempler-3.jpg","id":13915,"size":"","alt":"Referenz Kölsche Entrümpler 3","source":"library"},"width":{"unit":"%","size":100,"sizes":[]},"space":{"unit":"%","size":100,"sizes":[]},"height":{"unit":"%","size":"","sizes":[]},"height_tablet":{"unit":"%","size":"","sizes":[]},"height_mobile":{"unit":"%","size":"","sizes":[]},"image_border_radius":{"unit":"px","top":"20","right":"20","bottom":"20","left":"20","isLinked":true},"image_size":"large","image_custom_dimension":{"width":"","height":""},"caption_source":"none","caption":"","link_to":"none","link":{"url":"","is_external":"","nofollow":"","custom_attributes":""},"open_lightbox":"default","align":"","align_laptop":"","align_tablet":"","align_mobile":"","width_laptop":{"unit":"px","size":"","sizes":[]},"width_tablet":{"unit":"%","size":"","sizes":[]},"width_mobile":{"unit":"%","size":"","sizes":[]},"space_laptop":{"unit":"px","size":"","sizes":[]},"space_tablet":{"unit":"%","size":"","sizes":[]},"space_mobile":{"unit":"%","size":"","sizes":[]},"height_laptop":{"unit":"px","size":"","sizes":[]},"object-fit":"","object-fit_laptop":"","object-fit_tablet":"","object-fit_mobile":"","object-position":"center center","object-position_laptop":"","object-position_tablet":"","object-position_mobile":"","opacity":{"unit":"px","size":"","sizes":[]},"css_filters_css_filter":"","css_filters_blur":{"unit":"px","size":0,"sizes":[]},"css_filters_brightness":{"unit":"px","size":100,"sizes":[]},"css_filters_contrast":{"unit":"px","size":100,"sizes":[]},"css_filters_saturate":{"unit":"px","size":100,"sizes":[]},"css_filters_hue":{"unit":"px","size":0,"sizes":[]},"opacity_hover":{"unit":"px","size":"","sizes":[]},"css_filters_hover_css_filter":"","css_filters_hover_blur":{"unit":"px","size":0,"sizes":[]},"css_filters_hover_brightness":{"unit":"px","size":100,"sizes":[]},"css_filters_hover_contrast":{"unit":"px","size":100,"sizes":[]},"css_filters_hover_saturate":{"unit":"px","size":100,"sizes":[]},"css_filters_hover_hue":{"unit":"px","size":0,"sizes":[]},"background_hover_transition":{"unit":"px","size":"","sizes":[]},"hover_animation":"","image_border_border":"","image_border_width":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"image_border_width_laptop":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"image_border_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"image_border_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"image_border_color":"","image_border_radius_laptop":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"image_border_radius_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"image_border_radius_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"image_box_shadow_box_shadow_type":"","image_box_shadow_box_shadow":{"horizontal":0,"vertical":0,"blur":10,"spread":0,"color":"rgba(0,0,0,0.5)"},"caption_align":"","caption_align_laptop":"","caption_align_tablet":"","caption_align_mobile":"","text_color":"","caption_background_color":"","caption_typography_typography":"","caption_typography_font_family":"","caption_typography_font_size":{"unit":"px","size":"","sizes":[]},"caption_typography_font_size_laptop":{"unit":"px","size":"","sizes":[]},"caption_typography_font_size_tablet":{"unit":"px","size":"","sizes":[]},"caption_typography_font_size_mobile":{"unit":"px","size":"","sizes":[]},"caption_typography_font_weight":"","caption_typography_text_transform":"","caption_typography_font_style":"","caption_typography_text_decoration":"","caption_typography_line_height":{"unit":"px","size":"","sizes":[]},"caption_typography_line_height_laptop":{"unit":"px","size":"","sizes":[]},"caption_typography_line_height_tablet":{"unit":"em","size":"","sizes":[]},"caption_typography_line_height_mobile":{"unit":"em","size":"","sizes":[]},"caption_typography_letter_spacing":{"unit":"px","size":"","sizes":[]},"caption_typography_letter_spacing_laptop":{"unit":"px","size":"","sizes":[]},"caption_typography_letter_spacing_tablet":{"unit":"px","size":"","sizes":[]},"caption_typography_letter_spacing_mobile":{"unit":"px","size":"","sizes":[]},"caption_typography_word_spacing":{"unit":"px","size":"","sizes":[]},"caption_typography_word_spacing_laptop":{"unit":"px","size":"","sizes":[]},"caption_typography_word_spacing_tablet":{"unit":"em","size":"","sizes":[]},"caption_typography_word_spacing_mobile":{"unit":"em","size":"","sizes":[]},"caption_text_shadow_text_shadow_type":"","caption_text_shadow_text_shadow":{"horizontal":0,"vertical":0,"blur":10,"color":"rgba(0,0,0,0.3)"},"caption_space":{"unit":"px","size":"","sizes":[]},"caption_space_laptop":{"unit":"px","size":"","sizes":[]},"caption_space_tablet":{"unit":"px","size":"","sizes":[]},"caption_space_mobile":{"unit":"px","size":"","sizes":[]},"_title":"","_margin":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_margin_laptop":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_margin_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_margin_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_padding":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_padding_laptop":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_padding_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_padding_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_element_width":"","_element_width_laptop":"","_element_width_tablet":"","_element_width_mobile":"","_element_custom_width":{"unit":"%","size":"","sizes":[]},"_element_custom_width_laptop":{"unit":"px","size":"","sizes":[]},"_element_custom_width_tablet":{"unit":"px","size":"","sizes":[]},"_element_custom_width_mobile":{"unit":"px","size":"","sizes":[]},"_grid_column":"","_grid_column_laptop":"","_grid_column_tablet":"","_grid_column_mobile":"","_grid_column_custom":"","_grid_column_custom_laptop":"","_grid_column_custom_tablet":"","_grid_column_custom_mobile":"","_grid_row":"","_grid_row_laptop":"","_grid_row_tablet":"","_grid_row_mobile":"","_grid_row_custom":"","_grid_row_custom_laptop":"","_grid_row_custom_tablet":"","_grid_row_custom_mobile":"","_flex_align_self":"","_flex_align_self_laptop":"","_flex_align_self_tablet":"","_flex_align_self_mobile":"","_flex_order":"","_flex_order_laptop":"","_flex_order_tablet":"","_flex_order_mobile":"","_flex_order_custom":"","_flex_order_custom_laptop":"","_flex_order_custom_tablet":"","_flex_order_custom_mobile":"","_flex_size":"","_flex_size_laptop":"","_flex_size_tablet":"","_flex_size_mobile":"","_flex_grow":1,"_flex_grow_laptop":"","_flex_grow_tablet":"","_flex_grow_mobile":"","_flex_shrink":1,"_flex_shrink_laptop":"","_flex_shrink_tablet":"","_flex_shrink_mobile":"","_element_vertical_align":"","_element_vertical_align_laptop":"","_element_vertical_align_tablet":"","_element_vertical_align_mobile":"","_position":"","_offset_orientation_h":"start","_offset_x":{"unit":"px","size":0,"sizes":[]},"_offset_x_laptop":{"unit":"px","size":"","sizes":[]},"_offset_x_tablet":{"unit":"px","size":"","sizes":[]},"_offset_x_mobile":{"unit":"px","size":"","sizes":[]},"_offset_x_end":{"unit":"px","size":0,"sizes":[]},"_offset_x_end_laptop":{"unit":"px","size":"","sizes":[]},"_offset_x_end_tablet":{"unit":"px","size":"","sizes":[]},"_offset_x_end_mobile":{"unit":"px","size":"","sizes":[]},"_offset_orientation_v":"start","_offset_y":{"unit":"px","size":0,"sizes":[]},"_offset_y_laptop":{"unit":"px","size":"","sizes":[]},"_offset_y_tablet":{"unit":"px","size":"","sizes":[]},"_offset_y_mobile":{"unit":"px","size":"","sizes":[]},"_offset_y_end":{"unit":"px","size":0,"sizes":[]},"_offset_y_end_laptop":{"unit":"px","size":"","sizes":[]},"_offset_y_end_tablet":{"unit":"px","size":"","sizes":[]},"_offset_y_end_mobile":{"unit":"px","size":"","sizes":[]},"_z_index":"","_z_index_laptop":"","_z_index_tablet":"","_z_index_mobile":"","_element_id":"","_css_classes":"","e_display_conditions":"","_element_cache":"","motion_fx_motion_fx_scrolling":"","motion_fx_translateY_effect":"","motion_fx_translateY_direction":"","motion_fx_translateY_speed":{"unit":"px","size":4,"sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_translateX_effect":"","motion_fx_translateX_direction":"","motion_fx_translateX_speed":{"unit":"px","size":4,"sizes":[]},"motion_fx_translateX_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_opacity_effect":"","motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]},"motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":20,"end":80}},"motion_fx_blur_effect":"","motion_fx_blur_direction":"out-in","motion_fx_blur_level":{"unit":"px","size":7,"sizes":[]},"motion_fx_blur_range":{"unit":"%","size":"","sizes":{"start":20,"end":80}},"motion_fx_rotateZ_effect":"","motion_fx_rotateZ_direction":"","motion_fx_rotateZ_speed":{"unit":"px","size":1,"sizes":[]},"motion_fx_rotateZ_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_scale_effect":"","motion_fx_scale_direction":"out-in","motion_fx_scale_speed":{"unit":"px","size":4,"sizes":[]},"motion_fx_scale_range":{"unit":"%","size":"","sizes":{"start":20,"end":80}},"motion_fx_transform_origin_x":"center","motion_fx_transform_origin_y":"center","motion_fx_devices":["desktop","laptop","tablet","mobile"],"motion_fx_range":"","motion_fx_motion_fx_mouse":"","motion_fx_mouseTrack_effect":"","motion_fx_mouseTrack_direction":"","motion_fx_mouseTrack_speed":{"unit":"px","size":1,"sizes":[]},"motion_fx_tilt_effect":"","motion_fx_tilt_direction":"","motion_fx_tilt_speed":{"unit":"px","size":4,"sizes":[]},"handle_motion_fx_asset_loading":"","sticky":"","sticky_on":["desktop","laptop","tablet","mobile"],"sticky_offset":0,"sticky_offset_laptop":"","sticky_offset_tablet":"","sticky_offset_mobile":"","sticky_effects_offset":0,"sticky_effects_offset_laptop":"","sticky_effects_offset_tablet":"","sticky_effects_offset_mobile":"","sticky_anchor_link_offset":0,"sticky_anchor_link_offset_laptop":"","sticky_anchor_link_offset_tablet":"","sticky_anchor_link_offset_mobile":"","sticky_parent":"","_animation":"","_animation_laptop":"","_animation_tablet":"","_animation_mobile":"","animation_duration":"","_animation_delay":"","_transform_rotate_popover":"","_transform_rotateZ_effect":{"unit":"px","size":"","sizes":[]},"_transform_rotateZ_effect_laptop":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_rotate_3d":"","_transform_rotateX_effect":{"unit":"px","size":"","sizes":[]},"_transform_rotateX_effect_laptop":{"unit":"deg","size":"","sizes":[]},"_transform_rotateX_effect_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateX_effect_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_rotateY_effect":{"unit":"px","size":"","sizes":[]},"_transform_rotateY_effect_laptop":{"unit":"deg","size":"","sizes":[]},"_transform_rotateY_effect_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateY_effect_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_perspective_effect":{"unit":"px","size":"","sizes":[]},"_transform_perspective_effect_laptop":{"unit":"px","size":"","sizes":[]},"_transform_perspective_effect_tablet":{"unit":"px","size":"","sizes":[]},"_transform_perspective_effect_mobile":{"unit":"px","size":"","sizes":[]},"_transform_translate_popover":"","_transform_translateX_effect":{"unit":"px","size":"","sizes":[]},"_transform_translateX_effect_laptop":{"unit":"px","size":"","sizes":[]},"_transform_translateX_effect_tablet":{"unit":"px","size":"","sizes":[]},"_transform_translateX_effect_mobile":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_laptop":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_tablet":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_mobile":{"unit":"px","size":"","sizes":[]},"_transform_scale_popover":"","_transform_keep_proportions":"yes","_transform_scale_effect":{"unit":"px","size":"","sizes":[]},"_transform_scale_effect_laptop":{"unit":"px","size":"","sizes":[]},"_transform_scale_effect_tablet":{"unit":"px","size":"","sizes":[]},"_transform_scale_effect_mobile":{"unit":"px","size":"","sizes":[]},"_transform_scaleX_effect":{"unit":"px","size":"","sizes":[]},"_transform_scaleX_effect_laptop":{"unit":"px","size":"","sizes":[]},"_transform_scaleX_effect_tablet":{"unit":"px","size":"","sizes":[]},"_transform_scaleX_effect_mobile":{"unit":"px","size":"","sizes":[]},"_transform_scaleY_effect":{"unit":"px","size":"","sizes":[]},"_transform_scaleY_effect_laptop":{"unit":"px","size":"","sizes":[]},"_transform_scaleY_effect_tablet":{"unit":"px","size":"","sizes":[]},"_transform_scaleY_effect_mobile":{"unit":"px","size":"","sizes":[]},"_transform_skew_popover":"","_transform_skewX_effect":{"unit":"px","size":"","sizes":[]},"_transform_skewX_effect_laptop":{"unit":"deg","size":"","sizes":[]},"_transform_skewX_effect_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_skewX_effect_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_skewY_effect":{"unit":"px","size":"","sizes":[]},"_transform_skewY_effect_laptop":{"unit":"deg","size":"","sizes":[]},"_transform_skewY_effect_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_skewY_effect_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_flipX_effect":"","_transform_flipY_effect":"","_transform_rotate_popover_hover":"","_transform_rotateZ_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_rotateZ_effect_hover_laptop":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_hover_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_hover_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_rotate_3d_hover":"","_transform_rotateX_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_rotateX_effect_hover_laptop":{"unit":"deg","size":"","sizes":[]},"_transform_rotateX_effect_hover_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateX_effect_hover_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_rotateY_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_rotateY_effect_hover_laptop":{"unit":"deg","size":"","sizes":[]},"_transform_rotateY_effect_hover_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateY_effect_hover_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_perspective_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_perspective_effect_hover_laptop":{"unit":"px","size":"","sizes":[]},"_transform_perspective_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_perspective_effect_hover_mobile":{"unit":"px","size":"","sizes":[]},"_transform_translate_popover_hover":"","_transform_translateX_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_translateX_effect_hover_laptop":{"unit":"px","size":"","sizes":[]},"_transform_translateX_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_translateX_effect_hover_mobile":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_hover_laptop":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_hover_mobile":{"unit":"px","size":"","sizes":[]},"_transform_scale_popover_hover":"","_transform_keep_proportions_hover":"yes","_transform_scale_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_scale_effect_hover_laptop":{"unit":"px","size":"","sizes":[]},"_transform_scale_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_scale_effect_hover_mobile":{"unit":"px","size":"","sizes":[]},"_transform_scaleX_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_scaleX_effect_hover_laptop":{"unit":"px","size":"","sizes":[]},"_transform_scaleX_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_scaleX_effect_hover_mobile":{"unit":"px","size":"","sizes":[]},"_transform_scaleY_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_scaleY_effect_hover_laptop":{"unit":"px","size":"","sizes":[]},"_transform_scaleY_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_scaleY_effect_hover_mobile":{"unit":"px","size":"","sizes":[]},"_transform_skew_popover_hover":"","_transform_skewX_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_skewX_effect_hover_laptop":{"unit":"deg","size":"","sizes":[]},"_transform_skewX_effect_hover_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_skewX_effect_hover_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_skewY_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_skewY_effect_hover_laptop":{"unit":"deg","size":"","sizes":[]},"_transform_skewY_effect_hover_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_skewY_effect_hover_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_flipX_effect_hover":"","_transform_flipY_effect_hover":"","_transform_transition_hover":{"unit":"px","size":"","sizes":[]},"motion_fx_transform_x_anchor_point":"","motion_fx_transform_x_anchor_point_laptop":"","motion_fx_transform_x_anchor_point_tablet":"","motion_fx_transform_x_anchor_point_mobile":"","motion_fx_transform_y_anchor_point":"","motion_fx_transform_y_anchor_point_laptop":"","motion_fx_transform_y_anchor_point_tablet":"","motion_fx_transform_y_anchor_point_mobile":"","_background_background":"","_background_color":"","_background_color_stop":{"unit":"%","size":0,"sizes":[]},"_background_color_stop_laptop":{"unit":"%"},"_background_color_stop_tablet":{"unit":"%"},"_background_color_stop_mobile":{"unit":"%"},"_background_color_b":"#f2295b","_background_color_b_stop":{"unit":"%","size":100,"sizes":[]},"_background_color_b_stop_laptop":{"unit":"%"},"_background_color_b_stop_tablet":{"unit":"%"},"_background_color_b_stop_mobile":{"unit":"%"},"_background_gradient_type":"linear","_background_gradient_angle":{"unit":"deg","size":180,"sizes":[]},"_background_gradient_angle_laptop":{"unit":"deg"},"_background_gradient_angle_tablet":{"unit":"deg"},"_background_gradient_angle_mobile":{"unit":"deg"},"_background_gradient_position":"center center","_background_gradient_position_laptop":"","_background_gradient_position_tablet":"","_background_gradient_position_mobile":"","_background_image":{"url":"","id":"","size":""},"_background_image_laptop":{"url":"","id":"","size":""},"_background_image_tablet":{"url":"","id":"","size":""},"_background_image_mobile":{"url":"","id":"","size":""},"_background_position":"","_background_position_laptop":"","_background_position_tablet":"","_background_position_mobile":"","_background_xpos":{"unit":"px","size":0,"sizes":[]},"_background_xpos_laptop":{"unit":"px","size":"","sizes":[]},"_background_xpos_tablet":{"unit":"px","size":0,"sizes":[]},"_background_xpos_mobile":{"unit":"px","size":0,"sizes":[]},"_background_ypos":{"unit":"px","size":0,"sizes":[]},"_background_ypos_laptop":{"unit":"px","size":"","sizes":[]},"_background_ypos_tablet":{"unit":"px","size":0,"sizes":[]},"_background_ypos_mobile":{"unit":"px","size":0,"sizes":[]},"_background_attachment":"","_background_repeat":"","_background_repeat_laptop":"","_background_repeat_tablet":"","_background_repeat_mobile":"","_background_size":"","_background_size_laptop":"","_background_size_tablet":"","_background_size_mobile":"","_background_bg_width":{"unit":"%","size":100,"sizes":[]},"_background_bg_width_laptop":{"unit":"px","size":"","sizes":[]},"_background_bg_width_tablet":{"unit":"px","size":"","sizes":[]},"_background_bg_width_mobile":{"unit":"px","size":"","sizes":[]},"_background_video_link":"","_background_video_start":"","_background_video_end":"","_background_play_once":"","_background_play_on_mobile":"","_background_privacy_mode":"","_background_video_fallback":{"url":"","id":"","size":""},"_background_slideshow_gallery":[],"_background_slideshow_loop":"yes","_background_slideshow_slide_duration":5000,"_background_slideshow_slide_transition":"fade","_background_slideshow_transition_duration":500,"_background_slideshow_background_size":"","_background_slideshow_background_size_laptop":"","_background_slideshow_background_size_tablet":"","_background_slideshow_background_size_mobile":"","_background_slideshow_background_position":"","_background_slideshow_background_position_laptop":"","_background_slideshow_background_position_tablet":"","_background_slideshow_background_position_mobile":"","_background_slideshow_lazyload":"","_background_slideshow_ken_burns":"","_background_slideshow_ken_burns_zoom_direction":"in","_background_hover_background":"","_background_hover_color":"","_background_hover_color_stop":{"unit":"%","size":0,"sizes":[]},"_background_hover_color_stop_laptop":{"unit":"%"},"_background_hover_color_stop_tablet":{"unit":"%"},"_background_hover_color_stop_mobile":{"unit":"%"},"_background_hover_color_b":"#f2295b","_background_hover_color_b_stop":{"unit":"%","size":100,"sizes":[]},"_background_hover_color_b_stop_laptop":{"unit":"%"},"_background_hover_color_b_stop_tablet":{"unit":"%"},"_background_hover_color_b_stop_mobile":{"unit":"%"},"_background_hover_gradient_type":"linear","_background_hover_gradient_angle":{"unit":"deg","size":180,"sizes":[]},"_background_hover_gradient_angle_laptop":{"unit":"deg"},"_background_hover_gradient_angle_tablet":{"unit":"deg"},"_background_hover_gradient_angle_mobile":{"unit":"deg"},"_background_hover_gradient_position":"center center","_background_hover_gradient_position_laptop":"","_background_hover_gradient_position_tablet":"","_background_hover_gradient_position_mobile":"","_background_hover_image":{"url":"","id":"","size":""},"_background_hover_image_laptop":{"url":"","id":"","size":""},"_background_hover_image_tablet":{"url":"","id":"","size":""},"_background_hover_image_mobile":{"url":"","id":"","size":""},"_background_hover_position":"","_background_hover_position_laptop":"","_background_hover_position_tablet":"","_background_hover_position_mobile":"","_background_hover_xpos":{"unit":"px","size":0,"sizes":[]},"_background_hover_xpos_laptop":{"unit":"px","size":"","sizes":[]},"_background_hover_xpos_tablet":{"unit":"px","size":0,"sizes":[]},"_background_hover_xpos_mobile":{"unit":"px","size":0,"sizes":[]},"_background_hover_ypos":{"unit":"px","size":0,"sizes":[]},"_background_hover_ypos_laptop":{"unit":"px","size":"","sizes":[]},"_background_hover_ypos_tablet":{"unit":"px","size":0,"sizes":[]},"_background_hover_ypos_mobile":{"unit":"px","size":0,"sizes":[]},"_background_hover_attachment":"","_background_hover_repeat":"","_background_hover_repeat_laptop":"","_background_hover_repeat_tablet":"","_background_hover_repeat_mobile":"","_background_hover_size":"","_background_hover_size_laptop":"","_background_hover_size_tablet":"","_background_hover_size_mobile":"","_background_hover_bg_width":{"unit":"%","size":100,"sizes":[]},"_background_hover_bg_width_laptop":{"unit":"px","size":"","sizes":[]},"_background_hover_bg_width_tablet":{"unit":"px","size":"","sizes":[]},"_background_hover_bg_width_mobile":{"unit":"px","size":"","sizes":[]},"_background_hover_video_link":"","_background_hover_video_start":"","_background_hover_video_end":"","_background_hover_play_once":"","_background_hover_play_on_mobile":"","_background_hover_privacy_mode":"","_background_hover_video_fallback":{"url":"","id":"","size":""},"_background_hover_slideshow_gallery":[],"_background_hover_slideshow_loop":"yes","_background_hover_slideshow_slide_duration":5000,"_background_hover_slideshow_slide_transition":"fade","_background_hover_slideshow_transition_duration":500,"_background_hover_slideshow_background_size":"","_background_hover_slideshow_background_size_laptop":"","_background_hover_slideshow_background_size_tablet":"","_background_hover_slideshow_background_size_mobile":"","_background_hover_slideshow_background_position":"","_background_hover_slideshow_background_position_laptop":"","_background_hover_slideshow_background_position_tablet":"","_background_hover_slideshow_background_position_mobile":"","_background_hover_slideshow_lazyload":"","_background_hover_slideshow_ken_burns":"","_background_hover_slideshow_ken_burns_zoom_direction":"in","_background_hover_transition":{"unit":"px","size":"","sizes":[]},"_border_border":"","_border_width":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_width_laptop":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_color":"","_border_radius":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_radius_laptop":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_radius_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_radius_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_box_shadow_box_shadow_type":"","_box_shadow_box_shadow":{"horizontal":0,"vertical":0,"blur":10,"spread":0,"color":"rgba(0,0,0,0.5)"},"_box_shadow_box_shadow_position":" ","_border_hover_border":"","_border_hover_width":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_hover_width_laptop":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_hover_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_hover_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_hover_color":"","_border_radius_hover":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_radius_hover_laptop":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_radius_hover_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_radius_hover_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_box_shadow_hover_box_shadow_type":"","_box_shadow_hover_box_shadow":{"horizontal":0,"vertical":0,"blur":10,"spread":0,"color":"rgba(0,0,0,0.5)"},"_box_shadow_hover_box_shadow_position":" ","_border_hover_transition":{"unit":"px","size":"","sizes":[]},"_mask_switch":"","_mask_shape":"circle","_mask_image":{"url":"","id":"","size":""},"_mask_image_laptop":{"url":"","id":"","size":""},"_mask_image_tablet":{"url":"","id":"","size":""},"_mask_image_mobile":{"url":"","id":"","size":""},"_mask_size":"contain","_mask_size_laptop":"","_mask_size_tablet":"","_mask_size_mobile":"","_mask_size_scale":{"unit":"%","size":100,"sizes":[]},"_mask_size_scale_laptop":{"unit":"px","size":"","sizes":[]},"_mask_size_scale_tablet":{"unit":"px","size":"","sizes":[]},"_mask_size_scale_mobile":{"unit":"px","size":"","sizes":[]},"_mask_position":"center center","_mask_position_laptop":"","_mask_position_tablet":"","_mask_position_mobile":"","_mask_position_x":{"unit":"%","size":0,"sizes":[]},"_mask_position_x_laptop":{"unit":"px","size":"","sizes":[]},"_mask_position_x_tablet":{"unit":"px","size":"","sizes":[]},"_mask_position_x_mobile":{"unit":"px","size":"","sizes":[]},"_mask_position_y":{"unit":"%","size":0,"sizes":[]},"_mask_position_y_laptop":{"unit":"px","size":"","sizes":[]},"_mask_position_y_tablet":{"unit":"px","size":"","sizes":[]},"_mask_position_y_mobile":{"unit":"px","size":"","sizes":[]},"_mask_repeat":"no-repeat","_mask_repeat_laptop":"","_mask_repeat_tablet":"","_mask_repeat_mobile":"","hide_desktop":"","hide_laptop":"","hide_tablet":"","hide_mobile":"","_attributes":"","custom_css":""},"defaultEditSettings":{"defaultEditRoute":"content"},"interactions":{},"elements":[],"widgetType":"image","htmlCache":"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t","editSettings":{"defaultEditRoute":"content","panel":{"activeTab":"content","activeSection":"section_image"}}}]}](https://online-effect.de/wp-content/uploads/2026/04/Referenzprojekt_Kosmetikstudio_3-1024x723.png "Referenzprojekt Kosmetikstudio 6")
In diesem Bereich führen wir den Besucher tiefer in die Welt von Sandra Müller. Es geht darum, Fachkompetenz mit echten Kundenerlebnissen zu verknüpfen.
Nähe schaffen, Anfragen generieren
Webdesign im Dienstleistungssektor muss „menscheln“. Deshalb steht hier die persönliche Ebene im Vordergrund, gepaart mit strategischen Verkaufsargumenten.
Lokalität & Erreichbarkeit
Ein professioneller Abschluss der Website ist entscheidend für die Conversion. Im Footer-Bereich führen wir alle Fäden zusammen, um dem Kunden den letzten Schritt zur Terminbuchung so einfach wie möglich zu gestalten.
Weitere Webseiten des Projekts
Klicke auf ein Bild, um die Galerie zu öffnen.
Die Website in der Zusammenfassung
Zusammenfassend ist der Webauftritt für das Studio Sandra Müller darauf ausgelegt, Ästhetik mit Funktionalität zu verbinden. Die Seite wirkt professionell, einladend und kundenorientiert, um den Prozess der Terminfindung so einfach und vertrauenswürdig wie möglich zu gestalten.
Besonderes Merkmal der Website: Die authentische Präsentation des Teams und der Fachkompetenz überzeugt durch Herzlichkeit und Professionalität. Als ausführender Webdesigner freue ich mich besonders darüber, dass wir die Vision einer modernen, digitalen Visitenkarte mit Fokus auf lokales SEO und Nutzererfahrung perfekt umsetzen konnten.
Die Zusammenarbeit lief absolut reibungslos und effizient – ein Paradebeispiel für ein gelungenes Marken-Redesign.
Der Auftrag
Gestaltung und Umsetzung einer professionellen, SEO-optimierten Website für ein Kosmetik- und Friseurstudio mit Fokus auf Neukundengewinnung.
Die Umsetzung
Erstellung einer modernen WordPress-Website unter Nutzung von Elementor. Entwicklung eines individuellen Farbschemas und einer klaren Inhaltsstruktur für maximale Conversion.
Das Ergebnis
Eine digitale Präsenz, die die Kernkompetenzen (Haare, Haut, Permanent Make-up) perfekt in Szene setzt und das Studio als Top-Adresse in der Region positioniert.
